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Colegio Bilingue Richmond

The Richmond School came to us with a specific need: to differentiate their institution from the competition in an original way that expressed the values of their educational vision.

Thanks to our company's expertise in transmedia narratives, we approached this project with the goal of creating a universe around a main character. We found this character in Richie, the preschool mascot, a little dinosaur who became the protagonist of a narrative where the school's spirit and educational vision are intertwined in stories, poems, and coloring books, so that their clients and community understand and internalize them naturally and emotionally. All of this is included in a collector's box in the form of a brochure, which is given to parents at education fairs in the city. In short, a unique design and experience created by Kukú Design.

An ideal place to grow up

Poem written for a coloring book. By David Rios 

The world was ancient and wise,

when Richie came to life,

his sweet eyes opened wide,

awakening to the light.

 

Before him stood his towering father,

smiling as he beheld,

and his gentle, loving mother

held him close, her heart swelled.

 

"Beautiful Richie," they softly said,

child so lovely, sunshine bright.

You are our joy, our future ahead,

our warmth, our guiding light.

 

For Richie, the world appeared,

gigantic, full of mystery.

To him, all things endeared,

magical and full of history.

 

The birds soaring high above,

the fish in the deep blue sea,

grandparents' unwavering love,

roses' hues, colorful and free.

 

Then came the day so grand,

to venture out with glee,

to live, to learn, hand in hand,

with joy and curiosity.

His parents, with hearts so bold,

through forests they did roam,

seeking a place of stories told,

a dreamland, their new home.

 

A place where their child could find,

friendship pure and true,

where learning, with love entwined,

would shape his heart anew.

 

And so, guided by laughter sweet,

they journeyed without fear,

until they found a place complete,

where Richie's path was clear.

 

There, without a moment's delay,

in a beautiful land so near,

Richie found his place to play,

ideal, for him to grow without fear.

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